Why Join?: A Fresh Perspective on Member Recruitment

If you are involved in membership recruitment for your Chamber, please take part in our next Membership Peer Network event. . .

Why Join?: A Fresh Perspective on Member Recruitment
Speaker: Todd Letts, MBA CCE

Description: Todd Letts will provide an insightful update on the member segmentation matrix, a profiling tool that chambers across North America are using to streamline efforts to convert prospects into members.
Attendee Outcomes:

• Better understand prospect motivations by psychographic (why join?) segmentation
• Craft better messaging to prospects improving conversion ratio
• Save time in member development by better matching products and services to member needs

Speaker Profile: Todd Letts is no stranger to member development. President of Todd Letts Consulting, he has been providing strategic advice to busy community leaders for decades. Todd currently provides CEO services to the Brampton Board of Trade, a nationally-accredited chamber of commerce in one of Canada’s most diverse and fastest growing suburbs. Prior to that, Todd served as an association executive with business organizations such as Chamber Executives of Ontario, the Toronto Region Board of Trade; Greater Kitchener Waterloo Chamber of Commerce; Ontario Business Improvement Area Association and the Ontario division of CME, Canadian Manufacturers and Exporters.
Highly respected by his peers, in 2015, Todd was awarded the James Carnegie Award for leadership and mentorship by Chamber Executives of Ontario. In 2008, he obtained the Certified Chamber Executive designation. Todd has led workshops for chamber executive associations in Atlantic Canada, Saskatchewan, Manitoba, Ontario, New York, the Carolinas and Arkansas. He is the former chair of the Canadian Chamber of Commerce Executives Council (CCEC) and a past director of the American Chamber of Commerce Executives (ACCE).
An active distance runner, Todd has raced in more than a dozen marathons world-wide.