CCEC Webinar: Market Research by and for Chamber Organizations

Market Research by and for Chamber Organizations
 
Regardless of size or scope, organizations in every sector or industry can have different views on ‘research’ and how it can help their business. At its core research is not about statistics or data – how many times have you sat through a dreary and detailed presentation with reams of charts and data points yet not really learned anything new?  Worse, how much money has been wasted on research that doesn’t actually lead to better decisions? Let’s not over-complicate this - the best research is really about asking good questions and simply engaging the people who matter most to your business.
 
At this point you’re probably wondering – do I really want to sit through a presentation on research? Really? (Good question.) This won’t be your typical research presentation. Heck, we hate typical ‘data dumps’ and charts as much as the next person. Instead, we want to share our experiences working with organizations across Canada and provide some basic principles for getting the best research for your organization – whether you try to tackle it on your own or bringing in someone to help you with it. We have a pretty good idea of what we want to share including:

• How do know when you really need to do research?
• What is research really?
• What are some approaches to getting the answers you need?
• What do you do with the insights you get back?

While we have some experiences to share we are also interested in hearing from you what you want to know…..are there things about research you’ve always wanted to know? Do you have specific questions we can make sure we cover? Bring your questions and we’ll try to tackle those too!
 
 
About Stone-Olafson
Stone-Olafson is a research consulting firm based in Calgary with teams in Toronto and British Columbia. Their focus is on helping organizations identify the business challenge they need to solve and building strategic research programs around those. They are problem solvers, trusted partners and consultants for a wide range of partners from the Calgary Chamber to Princess Auto, Calgary Stampede, Big Rock Breweries, ATB Financial, Porsche North America, MIT Technology Review, Farm Credit Canada and many others in between. For more information please visit www.stone-olafson.com
 
Mathew Stone is a founding Partner of Stone-Olafson. Outcomes, and how information can best be used to achieve the client’s goals, are what drive Mathew. He’s a fixer who prides himself on simplifying the issues to the heart of a problem, then just as quickly recommends how to best solve it. He works from the belief that great information is not about collecting numbers and providing reams of charts; its really in engaging audiences.