CCEC Webinar: Media Relations
2020-04-29 17:00 - 18:00 UTC | Webinar / Conference Call
WEBINAR: The Media, love them or hate them, the bottom line is you need them.

This 60 minute workshop will provide participants with background information that will make dealing with the media a whole lot easier, whether you are running a chamber in a small rural community or responsible for media relations with a large chamber in a metropolitan area. This session will also give you a better understanding of why the media is critically important in the work you do as a leader in your community. This session will arm participants with skills that will help improve their relationship with the media which will ultimately strengthen their Chamber's brand and reputation. With almost three decades of experience in broadcast journalism, Dan will provide participants with useful tools you can take away and apply immediately to enhance your interviews and increase your confidence in responding to the demands the media place on you and your organization. Love them or hate them, the media is here to stay and it is best that you understand their world a bit in order to create a cooperative relationship that gives them what they need while also ensuring the media lens reflects positively on your organization.

Speaker: Dan Rogers, Executive Director, Kelowna Chamber of Commerce.

Originally from Victoria, Dan headed north to Prince George after graduating from BCIT in Broadcast Journalism. He spent close to twenty years as a television reporter, anchor, and producer covering everything from prison riots to a hostage taking to a royal visit. After 30 years in Prince George he moved to the Okanagan in 2014 to assume the GM position with the Greater Vernon Chamber. In 2017 he took over the helm of the Kelowna Chamber. Dan also spent some time as an elected official though he now describes himself as a fully recovered politician. He served fifteen years on Prince George City Council including a number of years as Mayor. He is a former president and life member of the North Central Local Government Association, and a former Director with the Union of BC Municipalities. As a lifelong volunteer, Dan led Prince George's successful bid in winning the rights to host the Canada Winter Games in 2015. Dan is currently the President of the BC Chamber Executives Society and is a member of the BC Chamber Board. He is also a self-confessed Policy Wonk.
